Pink on Parade: Team Highlight

Steve Stroder, President and CEO of California TrusFrame believes in the importance of giving back to the community. Motivated by his cousin battling breast cancer and several staff who have been impacted by the disease, Steve was on the hunt to find a meaningful cause to give back to.

That’s when he ran across Pink on Parade. With only a week to go before the walk, Steve sent an email to his staff inviting them to stand behind this cause. With expectations low because of such short notice, he was pleasantly surprised to have 101 of his staff members sign-up to attend Riverside’s breast cancer awareness walk, Pink on Parade.  

Last year, Steve was more prepared. He gave the company about three weeks’ notice and ended up more than doubling the amount of staff members that attended last year. Over 246 staff members joined the walk. This year, with the same amount of notice, Steve has 379 staff members and counting ready to attend the walk! 

“I am trying to create a culture of good, a culture of giving,” said Steve. “We work hard to be good corporate citizens…. [this walk] really bonds our people together and encourages cohesiveness. It’s fun to be a part of something like this and give back.” 

Steve notes that the feedback from staff has been great. He recalls a spirit of gratitude from staff during the event. “People are touched by this disease and it is near and dear to their hearts. It’s something that a lot of people can really relate to.” 

The California TrusFrame team brings a lot of Team Spirit to the walk. This year, they are coming full force. They’ve acquired a new 48-foot stretch trailer that they use to deliver product, which they have painted PINK and plan to show off at Pink on Parade.